Analysis of social media compliance with cannabis advertising regulations: evidence from recreational dispensaries in Illinois 1-year post-legalization

Table 4 Percentage of posts with violations by neighborhood and dispensary characteristics

	Any violation	Appealing to youth	Health claim	Other violations
Percentage Black or Hispanic
Tertile 1 < 9.9%, n = 25	26.8%	9.3%	9.4%	13.2%
Tertile 2 ≥ 9.9% and < 24.4%, n = 25	29.7%	11.1%	6.6%	15.8%
Tertile 3 >24.4%, n = 24	27.1%	8.4%	6.8%	15.1%
Median household income
Tertile 1 < $51,298, n = 24	27.1%	10.0%	6.1%	14.2%
Tertile 2 ≥ $51,298 and < $77,528, n = 25	29.8%	9.4%	9.7%	16.2%
Tertile 3 ≥ $77,528, n = 25	26.8%	9.5%	6.9%	13.6%
Dispensary type
Medical and recreational, n = 46	27.0%	8.9%	7.4%	14.6%
Recreational only, n = 28	29.4%	10.8%	7.9%	14.8%

Data were collected for the entire year of 2020. Analysis was conducted at the dispensary level. Data from one social media account could be used for multiple dispensaries if that account represented multiple retail locations. Linear regression models were used to examine differences in non-compliance outcomes by dispensary neighborhood race/ethnicity and income as well as dispensary type. Additionally, adjusted regression models that included neighborhood income tertiles, race/ethnicity tertiles, and dispensary type were used. Pairwise t-tests were employed to compare means across tertile groups for models with income and race/ethnicity tertiles. p-values were adjusted for multiple comparisons using the Bonferroni method. None of the differences in means were statistically significant at the 5% significance level

ISSN: 2522-5782